May 12, 2021
Joy Bufalini was only making $25K during her first five years in business. The reason? She was afraid to play bigger. She was a special needs mom and was half-living in her business and half not. When she decided to fully commit and make the impact that she wanted to, she made six figures that very next year. Her formula? She kept it simple. She focused on five critical things and didn’t let anything else overwhelm her. In this week’s episode, Joy shares her process and more on how you can stop playing small.
Key takeaways:
- A little bit about Joy and how she got started in business.
- Joy went five years in her business never making more than $25K a year.
- One day, she made the mindset shift, and the next year, she made $100K in her business.
- Instead of doing every kind of marketing there was, Joy said she’d keep it simple.
- What was the switch Joy had in her mind that made her stop playing small?
- You don’t need a huge audience to make a big difference.
- Simplify your model. Get the foundation right before trying to scale.
- How did Joy get in O Magazine?
- In times of COVID-19, this is actually a great opportunity to uplift your lifestyle.
- Who are the types of clients Joy likes to work with?
- How do you make sales easy?
- Joy shares her two flagship programs and how she helps women scale to six and seven figures.
- If Joy had to do it all over again, what would she do differently?
- Sometimes we first have to learn what we don’t want to do before we can really excel in our business.
- Don’t play small when it comes to investing in your business.
- If you want to make six or seven figures, you’re going to have to make investments in your business.
- If your dreams don’t scare you, they aren’t big enough.
Resources:
Quotes:
“Internally, I wasn’t all in. I was still playing small in a lot of ways.”
“You don’t have to be everything to everyone. Your core message, you want to speak to your highest converting clients.”
“It’s a different mindset for each level of business. There’s no bad or wrong for where you are now.”