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Dare to Leap

Jan 6, 2021

Lee Richter is an award-winning business innovator and global visionary recognized recently by the San Francisco Business Times as one of their Top 100 Women Business Leaders for the seventh year running. In addition, she has been featured on the list of the Top 100 Fastest Growing Businesses in the San Francisco Bay Area for the past two years. Lee is the CEO of multiple companies and has worked alongside her husband, Dr. Gary Richter, who is a global thought leader in the veterinary industry. Lee shares her story and what has made her successful in business throughout the years and also dives into how you can create longevity in your career.


Key takeaways:

  • A little bit about Lee and how she got started on this journey.
  • What makes Lee excited for not only the next 10 years, but 20, 30, and 40?
  • Your gut biome and your brain are the two most important things you should be taking care of.
  • Lee went through a very traumatic car accident in her early 30s. She knew there was a chance she was not going to be walking out of that hospital. She had a 7% chance of living.
  • Lee is grateful for her husband, Gary. He was her advocate during this challenging time.
  • What is your next 25-year moonshot? What’s your next big impact going to be?
  • What was Lee’s first business about?
  • Lee shares what her business partnership with her husband is like.
  • What’s a sign of a good doctor?
  • Lee believes in treating your body like a Tesla. How does she feel after this health journey?
  • Lee incorporates fun into work all the time.
  • Lee shares what she’s doing to look and feel younger right now.
  • Lee’s husband 10Xs his legacy through all the animal work he has done. It just takes tiny habits every day.
  • If you’re struggling, really work on your mindset first. There is so much positive energy that you can feed your brain with.



Lee on LinkedIn

Moonshot: The Flight Of Apollo 11, by Brian Floca

Willpower Doesn't Work, by Benjamin Hardy




“You never know when it’s your time to be a mentor.”


“Easy, Lucrative, Fun, put it through that. Everything I do, is it Easy, Lucrative, and Fun? If it is, then I continue to do it.”


“It’s been me, my marketing, my husband, and his passion, and putting it together. It’s an idea that started 30 years ago. It’s doing tiny habits every day.”