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Dare to Leap

Dec 1, 2021

Kiri Mohan is an Executive Virtual Assistant and helps busy executives & entrepreneurs with their business needs. Kiri has been in this industry since she was 15 years old and has learned a thing or two on how to best service some of the highest-demanding clients. She has a unique pricing model where she doesn’t charge per hour, and it has allowed her the freedom and flexibility to help her clients while keeping healthy boundaries at work. Find out more on this week’s episode!


Key takeaways:

  • A little bit about Kiri and how she got her first job as an assistant at 15.
  • Fast forward years later and Kiri needed more. She ended up finding a ton of executive assistant positions that were work-from-home! She started her own business and, well, ended up learning a lot.
  • When she tried to open up her business, she didn’t even know what an LLC was.
  • Kiri shares some of the key mistakes she made early on in her solopreneur career and how she was slowly able to build her business up to where it is today.
  • No one in Kiri’s circle was working for themselves at the time. She really had to learn everything on her own.
  • How has the pandemic affected Kiri’s business?
  • What are some of the benefits of working with Kiri?
  • You need to raise your prices. You need to set higher prices. Charge what you’re worth!
  • Never compete on a low price. It will ruin you.
  • How does Kiri structure her services and help her clients based on their needs?
  • In business, it’s important to set your expectations very clearly with your clients and hold those boundaries!
  • Kiri argues against charging per hour. Charge on turnaround and value.
  • How does Kiri structure her vacation days around her client work?
  • Many people don’t understand how much money you can really make as a virtual assistant.
  • Kiri shares where the future of her business is headed.



Kiri Mohan




“We released an industry guide to pricing and we said the minimum was $25 an hour for a general VA because we’re trying to uplift the VA industry. This is what you should be paying American VAs.”


“I did a 30 for 30. I did a 30-day trial run for $30 an hour. At the end of that, we’ll talk and I’d up it to $40 an hour.”


“I quickly stopped charging hourly. I cannot sustain a (long hour) VA lifestyle.”