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Dare to Leap

Nov 4, 2020

Jennifer Kem is a San Francisco Bay Area-based branding and marketing expert who gets entrepreneurs seen, heard, and paid — for being themselves. She’s the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts, leveraging Jennifer’s 17 years of corporate experience and her launching of multiple companies. Jennifer also has been a coach to Kathy and helped her unlock her business from a steady 100K a year to multiple six figures a year. Jennifer shares on this week’s episode why marketing and core values are heavily intertwined!


Key takeaways:

  • You can show up as your authentic self and still make a killing in business.
  • How did Jennifer get started?
  • If you want to get seen, heard, and paid, you have to develop your confidence muscles.
  • What is marketing? It’s simply letting people know how you can help them.
  • You got to stop hiding, right now!
  • How can you get yourself more out there?
  • People need to know you exist!
  • Why is it so important to know your values and have them show up in your business?
  • We don’t have triumph without challenge.
  • Jennifer used to work 120-hour workweeks and never saw her family.
  • You don’t really know what your values are until it violates them.
  • Marketing is what will lead you to great financial breakthroughs, but if you don’t have your values supporting it, then it’ll just become a leaky bucket.
  • What are Jennifer’s values today?
  • Fear is fake, danger is real. Develop a healthy relationship with your fear.
  • Kathy had been hiding for 20 years and Jennifer was not going to let her play victim anymore.
  • And guess what! Kathy did the live event that she was so scared of doing and she didn’t die!
  • Good coaches aren’t in the business of making you codependent on them.
  • You have to believe that you’re worthy.



Jennifer's free gift:




“If you haven’t hit seven figures, your biggest gap right now is marketing.”


“I am worthy of being seen, heard, and paid, and in order to do that, I must be visible!”


“It’s hard to know success if you don’t know failure, too. They are in a relationship with each other.”