Jul 21, 2021
Brian Basilico is an award-winning, internationally recognized author and speaker (and a self-professed geek). He’s the founder and president of B2B Interactive Marketing Inc., a marketing consulting and production company. B2B was founded in 2001 and helps companies and nonprofits market their products and services through the effective use of online tools including websites, blogs, email, social networking, Google, S.E.O., YouTube, and more. Brian shares why he’s known as the “bacon man,” what made him dare to leap, and how he was able to help his clients during the pandemic!
Key takeaways:
- How did Brian get into bacon?
- When Brian found himself in the hospital, he was so thankful he had his business running on autopilot.
- Brian has had a very extensive career and has been his own boss for at least the last 20 years.
- What has helped Brian throughout his career?
- Brian shares how he helps his clients save money.
- SEO is critical for any business, but it has its caveats that you have to be aware of.
- Brian recognizes he’s good at some things, but he needs Kathy’s awareness and sharp business expertise to help him see the bigger picture.
- Brian has been running his caption contest for over 10 years. The other day, he posted one and got no engagement. What happened?
- Facebook’s algorithm has gotten harder.
- Business does not happen over social media.
- What’s the difference between B2C and B2B?
- What’s the difference between the marketing and sales arms of your business?
- Have a B2B business that needs a bit of optimizing? Reach out to Brian!
Resources:
It's Not About You, It's About Bacon: Relationship Marketing in a Social Media World, by Brian Basilico
Quotes:
“I started the year saying, don’t panic, pivot. And everybody hated the word pivot by the third month.”
“I wear it like a badge of honor. I make mistakes. It’s okay.”
“Progress, not perfection.”